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    Helping Homeowners in
    South Orange County Get An Extraordinary
    Sales Price and Exceptional Service

    Tony Florez , Coldwell Banker Realty, Over $17 million in sales with a
    commitment to exceptional service.

    Book A Consultation
    Tony Florez

    Featured Properties

    1241 Roots Way
    $1,425,000 1241 Roots Way
    $1,425,000
    1241 Roots Way, Rancho Mission Viejo, CA 92694
    3 BEDS
    2 | 1 BATHS
    View Details
    View Details

    How I Help You

    My proven proprietary strategy optimizing the sale of your home.

    How I Help You

    Get an extraordinary sales price

    On average, my listings go under contract with well-qualified buyers in less than 60 days, with a proven track record of achieving 98% of the list price. With 40 years of experience in marketing and professional photography, I bring expertise that goes far beyond the typical agent. My advanced marketing strategies ensure your home gets maximum exposure, leveraging multiple platforms to reach the right buyers and deliver exceptional results.

    How I Help You
    How I Help You

    Seamless & personalized process

    Every aspect of the selling process must be managed seamlessly, and with my years of experience, I guide my sellers through every step to ensure they receive a truly elite customer experience. I consistently go above and beyond expectations, providing a level of service that redefines what it means to work with a realtor.

    Choosing the wrong realtor can lead to common pitfalls such as improper pricing, lackluster marketing, and poor communication, all of which can result in delays, reduced offers, or missed opportunities. With my proven expertise, you can trust that your home will be priced strategically, marketed to its full potential, and managed with care, ensuring a smooth and successful sale from start to finish.

    How I Help You

    Rapid result

    I deliver rapid sales for homes in Orange County by implementing a winning formula that combines strategic pricing, cutting-edge marketing techniques, and unparalleled, client-focused service. My approach ensures that each property is showcased to its full potential, attracting qualified buyers and maximizing value. From professional photography and targeted online campaigns to personalized guidance throughout the process, I go above and beyond to provide a seamless and rewarding experience for my clients. I will also make sure you are closing on time with the best price, customer service and buyer for your home.

    How I Help You

    Meet
    Tony Florez
    Real Estate Agent

    Tony Florez specializes in the scenic neighborhoods of South Orange County and its beautiful coastal communities. Tony’s credentials are impeccable. With 40 years of business experience as a successful entrepreneur, his marketing expertise and creativity skills are well honed. These talents, combined with his extraordinary visual perspective and ability to easily relate to others delivers results that far exceed his clients’ expectations.

    Tony’s acuity for business has proven an invaluable tool in all aspects of selling and purchasing a home. Tony utilizes the latest technological tools available, and his careful attention to detail alongside keen negotiating abilities provide a unique and outstanding experience for his clients. Tony doesn’t simply assist clients in accomplishing their real estate goals and dreams; rather, he develops rewarding personal relationships with each buyer and seller he represents.

     
    Tony Florez is an experienced Real Estate Agent in Mission Viejo

    What Our Clients Say

    "We used Tony both to buy and to sale our home in Orange County. He was wonderful to work with on both ends of the transaction. He was always prompt, professional, fair and made the experience hassle free."

    Mitch Moody | 22 Nantucket Ln, Aliso Viejo

    "Tony was extremely knowledgeable and walked us through each step. If we had any questions, he was just a quick phone call away. It’s a nervous experience buying a house, but felt at ease working with Tony. We had spent many months looks for a home and he was very patient with us. We were not persuaded to settle. Professional and prompt!"

    Alex Lemmon | 26012 Majorca Lake Forest

    "Working with Tony was truly a Blessing for my Wife and I. Our situation was a bit unique and not in a good way. We were going through some rough times in our Lives and were also desperate both emotionally and financially to get a home to not only stop bleeding money out on Airbnb's but also find some stability in our lives which was desperately needed. We turned to Tony for help and hoped for the best and Tony delivered. Tony was extremely kind, understating and patient with us. Tony was everything we'd hoped for and always went out of his way to make sure the process was smooth and non stressing for us, was always available and always made it known he was on ours side and would fight for us till we were happy. Thank you Tony for finding us our beautiful Home! you truly came through when we most needed you. You are our agent for life."

    Sophie and Sergio | 8 Beacon Way Aliso Viejo

    "Tony was a huge asset when it came to listing and selling my home. His expertise and knowledge of the market and the area were phenomenal. Tony went consistently above and beyond what you’d expect from a realtor. There were some tough negotiations involved but Tony calmly and diligently handled it like a pro. I can’t imagine going through the home selling process without Tony who did some real heavy lifting. I would recommend Tony Florez highly to anyone considering selling in a tough real estate market. Thanks again, Tony


    27793 Ruisenor, Mission Viejo | In Escrow in 4 days for over asking price | 6,000
    "

    Alex Kecskes | 27793 Ruisenor, Mission Viejo

    "Tony is one of the most thoughtful and hard-working agents you will find. We met him at a random open house in Laguna Beach back in 2016 (when we started thinking about moving from Riverside to a beach community). His friendly disposition led to us to start a conversation with him about our needs, budget, and goals. Shortly after that, we decided to use his services for both our house hunting and help selling our home. At the time, he was fairly new to the business, but you wouldn’t have known based on his professionalism. Needless to say, Tony was instrumental in helping us find and purchase the home we wanted in Huntington Beach and also sell our home in the Orangecrest area of Riverside. It was our first time navigating these types of transactions, but with Tony’s guidance everything was successful and seamless. If you want to sell and/or buy a home, I’d recommend contacting Tony Florez!"

    Robert Padace | 1014 Delaware Street Huntington Beach

    "Our family trusted Tony to list our Mother's home in Laguna Beach when she needed to transition to a smaller apartment. He was very easy to communicate with, was at every open house held, and answered all of our questions as we navigated this emotional sale. Tony's marketing materials were impressive and his knowledge of the area with his warm personality made all parties involved very comfortable. He gained our trust and future business"

    Sam | 30802 Coast Highway Laguna Beach #K4

    "My wife and I were out casually looking at open houses. We stumbled into a home for sale on Camino Capistrano in Capo Beach. The home was quite dated and in need of updating. While there, we met Tony Florez who was working the open house that day. Tony took a sincere interest in us and our real estate needs. We gave Tony some parameters of what we were looking for...if we were to move. Less than a week later, we received a call from Tony advising us that a home had just gone on the market that he thought might meet our needs. We scheduled a time to look at the home and it turned out to "check all the boxes" and then some. We fell in love with the home, the location and the amenities and decided to make an offer. Tony guided us all along the way. Two days later, we reached an agreement with the seller and, as they say, the rest is history. We've been in our new home for a little over five years and could not be happier with our choice. Tony worked with us all through the escrow and closing process and still stays in contact with us today. He even introduced us to a mortgage broker who was able to navigate our somewhat complex buying scenario. Tony is a pro's pro and I highly recommend him if you want someone to work with and guide you through the house hunting and buying process. Like us, you'll be glad you worked with Tony! "

    Charlie Gindele | 3004 La Ventana San Clemente

    "Tony is the best! Great person with a great sense of humor. We met Tony almost 12 years ago in one of the open houses that he held over in Laguna beach. Back then We were in the market to buy a house. During the brief conversation that we had with Tony I asked Tony the kind of a house that we are looking for ,size , number of bedrooms/bathrooms , natural lighting is a must , backyard..etc We exchange our phone numbers and I remember few weeks later he called me and said Phillip I located the exact house that you guys are in the market for. He then calls the selling agent and arranged the property to be shown and without wasting any time we saw the property and there was the exact house we were looking for. We opened the escrow and with his hard work and dedication 30 days later we were able to close the escrow and been living there since then, 10 years went by just like that . Our kids were 5 ,6 years old back then . The story doesn’t end there .since I liked his hard work and dedication I wanted him to sell a rental property that I had in Laguna niguel and I had it listed with another agent for almost 5 months but unfortunately that agent was not able to sell and bring me any offer. I asked Tony that my contract with that agency will expire soon and this time around I want to hire you to be my selling agent. To make the long story short we did the paper work he put the house in the market, spend not only during the weekends(which most agent does) but also he had open houses during the week days. He held so many open houses that was the key and 45 days later, that house was sold. You the man Tony. Great agent"

    Phillip and Mahta | Sold 47 South Peak Laguna Nieal & 14 Morro Bay Corona Del Mar

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    Posted 18 hrs ago

    by Tony Florez Real Estate Rancho Mission Viejo

    Posted 18 hrs ago

    by Tony Florez Real Estate Rancho Mission Viejo

    Posted 18 hrs ago

    by Tony Florez Real Estate Rancho Mission Viejo

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