Marketing Strategy

Complimentary Home Staging

I provide high end staging to all of my clients to give you maximum results and yield you top dollar for your home.

“According to the National Association of REALTORS®, 81% of buyer’s agents reported that staging makes it easier for buyers to visualize a property as their future home”.

“Staging can help homes sell as much as 70% faster compared to properties that are not staged, based on findings from the 2021 National Association of REALTOR®”.

Exceptional High End Photography

One of the most powerful services I provide to my sellers is premium, high-end real estate photography—crafted with over 30 years of experience as a professional photographer and marketing expert. I don’t outsource this critical part of the listing process; me and my team personally photograph each home to ensure it’s captured in its best light, with the same artistic eye and attention to detail I’ve used throughout my career.

Every image is carefully composed, edited, and tailored to highlight the unique character and strengths of the property. My photography consistently stands out in the market, helping homes attract more views, more showings, and ultimately stronger offers. In today’s digital-first world, your home’s first impression matters—and with my expertise, it’s nothing short of extraordinary.

Personal Service Unmatched

What truly sets me apart is the level of service I provide, which goes far beyond what most agents consider. I don’t just list your home—I take care of every detail, ensuring your home is ready for sale, marketed to perfection, and sold with ease.

From helping you pack, stage, and even declutter, to organizing professional cleaning and listing items on Facebook Marketplace, I provide hands-on support every step of the way. My end-to-end real estate care means that no detail is too small and no task is too big. I’m fully committed to making the selling process as seamless as possible, offering full-service, start-to-sold support designed to simplify your life and deliver the results you deserve.

#1 Office in the County 4 Years in a Row

As part of Coldwell Banker Newport Beach, the #1 office in the country, I’m supported by the most powerful resources and marketing tools available in real estate today. Our office has an unmatched marketing team, cutting-edge social media strategies, and access to industry-leading technology—giving your listing the exposure it deserves.

We offer more than just a listing; we provide a tailored marketing campaign that reaches the broadest audience, from premium photography and virtual tours to targeted digital advertising. No other agent or company can provide the comprehensive support Coldwell Banker offers, ensuring your home is showcased at its very best to the right buyers, in the right places, at the right time. With this unparalleled backing, I’m able to give my clients a competitive advantage that leads to faster, higher-value sales.

#1 Office in the County 4 Years in a Row

As part of Coldwell Banker Newport Beach, the #1 office in the country, I’m supported by the most powerful resources and marketing tools available in real estate today. Our office has an unmatched marketing team, cutting-edge social media strategies, and access to industry-leading technology—giving your listing the exposure it deserves.

We offer more than just a listing; we provide a tailored marketing campaign that reaches the broadest audience, from premium photography and virtual tours to targeted digital advertising. No other agent or company can provide the comprehensive support Coldwell Banker offers, ensuring your home is showcased at its very best to the right buyers, in the right places, at the right time. With this unparalleled backing, I’m able to give my clients a competitive advantage that leads to faster, higher-value sales.

Making the Sale

When it comes to selling your home, I bring a sales approach that far exceeds the average agent. With over 30 years of business experience, I’ve mastered the art of negotiation, pricing strategy, and market positioning. I don’t just list a home—I know how to prepare it, present it, and promote it to attract the strongest offers.

Every property I represent benefits from my hands-on expertise, tailored marketing, and sharp understanding of buyer psychology. My five-star approach is built on delivering maximum value, minimizing stress, and negotiating every deal with precision. From first impression to final signature, I focus on getting you the absolute most for your home—and I don’t stop until I do.

Testimonials

My clients don’t just walk away with a sold home—they walk away with complete confidence that they were cared for, supported, and guided every step of the way. The testimonials I receive consistently highlight the same things: trust, leadership, and a level of service that goes far beyond expectations.

This isn’t just about closing deals—it’s about creating a seamless, personalized experience that makes my clients feel seen, heard, and fully represented. I take pride in building relationships rooted in trust and delivering an experience that reflects professionalism, heart, and results. That’s why so many of my clients refer me to their friends and family—because they know I’m more than just an agent. I’m their advocate, their guide, and someone they can rely on long after the sale is done.

Tony Florez and His Family

I’m incredibly blessed to share life with my amazing wife, who holds a doctorate degree and teaches at Cal Poly University. We got married 2 years ago.Her intelligence, compassion, and dedication inspire me daily. I have two wonderful daughters—both married now—who continue to bring joy, laughter, and purpose into our lives. And of course, we can’t forget our family cat, Bluebell, who adds her own charm to the household.

Beyond real estate, I’ve spent over 30 years as a professional photographer and over 15 years helping people buy and sell homes. I’ve always had a passion for storytelling—whether through images or in helping clients navigate one of life’s biggest decisions.

My wife and I volunteer at Saddleback Church, especially in the baptism area, where we find deep meaning in serving others. I’m also an avid runner and hiker, always looking for the next trail—on the map or in life.

Helping others, both professionally and personally, has always been at the heart of what I do, and I consider it a privilege to walk alongside people during such important chapters of their journey.

Working Together

If we have the opportunity to work together, I will bring more than just experience—I’ll bring energy, passion, and a level of dedication that goes far beyond what most agents offer. I treat every client like family and every listing like it’s my own. You deserve personalized service, creative strategy, and a trusted expert by your side—and that’s exactly what I deliver. I’d be honored to help you on your real estate journey.