When it comes to real estate, Tony Florez doesn’t just close deals — he delivers results with precision, passion, and purpose. With over 16 years of experience and a relentless drive to exceed expectations, Tony offers a level of personal service and expertise that’s simply unmatched in South Orange County, including Laguna Beach, Mission Viejo, and Rancho Mission Viejo. Specializing in luxury real estate in the $1M+ price range, Tony provides hands-on, strategic guidance throughout every transaction, from the first meeting to the final signature.
Known for his master negotiation skills and deep market insight, Tony goes far beyond what most agents would ever consider. Whether you’re buying, selling, or investing, Tony is laser-focused on your success. Every client receives his full attention, unwavering advocacy, and tailored guidance to empower them every step of the way.
That level of care doesn’t go unnoticed.
“My experience with Tony was the best! He is extremely experienced in the selling process, and I am forever indebted to him for his professionalism and skill. If you are considering selling, I cannot encourage you enough to contact Tony... you will be so glad you did!”
— Mary McDonald, 1241 Roots Way, Rancho Mission Viejo
Backed by over 40 years of business leadership and marketing expertise, Tony brings powerful negotiation skills and a relentless drive to win for his clients. Prior to real estate, Tony was recognized by CBS as one of Southern California’s top photographers, giving his listings a competitive edge with stunning photography and marketing that captures attention. His world-traveling career in visual storytelling elevates every listing he works on.
As part of Coldwell Banker Realty, the #1 office in North America, Tony offers his clients global exposure with boutique-level service. Whether you're in Laguna Beach, Mission Viejo, Rancho Mission Viejo, or anywhere across South Orange County, Tony’s unique blend of creativity, commitment, and results-driven strategy ensures that your real estate experience is nothing short of exceptional.
My proven proprietary strategy optimizing the sale of your home.
On average, my listings go under contract with well-qualified buyers in less than 60 days, with a proven track record of achieving 98% of the list price. With 40 years of experience in marketing and professional photography, I bring expertise that goes far beyond the typical agent. My advanced marketing strategies ensure your home gets maximum exposure, leveraging multiple platforms to reach the right buyers and deliver exceptional results.
Every aspect of the selling process must be managed seamlessly, and with my years of experience, I guide my sellers through every step to ensure they receive a truly elite customer experience. I consistently go above and beyond expectations, providing a level of service that redefines what it means to work with a realtor®.
Choosing the wrong realtor can lead to common pitfalls such as improper pricing, lackluster marketing, and poor communication, all of which can result in delays, reduced offers, or missed opportunities. With my proven expertise, you can trust that your home will be priced strategically, marketed to its full potential, and managed with care, ensuring a smooth and successful sale from start to finish.
I deliver rapid sales for homes in Orange County by implementing a winning formula that combines strategic pricing, cutting-edge marketing techniques, and unparalleled, client-focused service. My approach ensures that each property is showcased to its full potential, attracting qualified buyers and maximizing value. From professional photography and targeted online campaigns to personalized guidance throughout the process, I go above and beyond to provide a seamless and rewarding experience for my clients. I will also make sure you are closing on time with the best price, customer service and buyer for your home.
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