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About Tony

Anthony Florez

Anthony Florez

Real Estate Without Limits

When it comes to real estate, Tony Florez doesn’t just close deals he delivers results with precision, passion, and purpose. With over 16 years of experience and a relentless drive to exceed expectations, Tony offers clients a level of personal service and expertise that’s simply unmatched.
 
A master negotiator and strategic thinker, Tony goes far beyond what most agents would ever consider. From the first meeting to the final signature, he is hands-on, deeply involved, and laser-focused on your success. Every client receives Tony’s full attention, unwavering advocacy, and tailored guidance on all critical matters throughout the transaction. He doesn’t just keep you informed he makes sure you’re empowered every step of the way.
 
That level of care doesn’t go unnoticed:
 
“My experience with Tony was the best! Tony is indeed extremely experienced in the selling process, and I am forever indebted to him for the professionalism and skill he demonstrated all along the way. If you are considering selling, I cannot encourage you enough to contact Tony... you will be so glad you did!” —Mary McDonald, 1241 Roots Way, Rancho Mission Viejo
 
Clients like Mary aren’t just satisfied they’re inspired to share their experience. That’s because Tony consistently delivers a high-touch, high-performance approach that gets real results.
 
Backed by 40+ years of business leadership and marketing expertise, Tony brings powerful negotiation skills, smart strategies, and a relentless drive to win for his clients. Before transitioning into real estate full time 16 years ago, he was recognized by CBS as one of Southern California’s top photographers. His world-traveling career in visual storytelling now gives his listings an edge with stunning photography and marketing that commands attention.
 
As part of Coldwell Banker Realty the #1 office in North America Tony offers his clients global exposure with boutique-level service. Whether you’re buying, selling, or investing, you’ll benefit from his unique blend of creativity, commitment, and results-driven strategy.
 

Contact Details

Email address [email protected]
Primary phone (949) 378-7276
Address 840 Newport Center Dr Ste 100 Newport Beach CA, 92660
License #01934990

How I Help You

My proven proprietary strategy optimizing the sale of your home.

Get an extraordinary sales price

On average, my listings go under contract with well-qualified buyers in less than 60 days, with a proven track record of achieving 98% of the list price. With 40 years of experience in marketing and professional photography, I bring expertise that goes far beyond the typical agent. My advanced marketing strategies ensure your home gets maximum exposure, leveraging multiple platforms to reach the right buyers and deliver exceptional results.

Seamless & personalized process

Every aspect of the selling process must be managed seamlessly, and with my years of experience, I guide my sellers through every step to ensure they receive a truly elite customer experience. I consistently go above and beyond expectations, providing a level of service that redefines what it means to work with a realtor®.

Choosing the wrong realtor can lead to common pitfalls such as improper pricing, lackluster marketing, and poor communication, all of which can result in delays, reduced offers, or missed opportunities. With my proven expertise, you can trust that your home will be priced strategically, marketed to its full potential, and managed with care, ensuring a smooth and successful sale from start to finish.

Rapid result

I deliver rapid sales for homes in Orange County by implementing a winning formula that combines strategic pricing, cutting-edge marketing techniques, and unparalleled, client-focused service. My approach ensures that each property is showcased to its full potential, attracting qualified buyers and maximizing value. From professional photography and targeted online campaigns to personalized guidance throughout the process, I go above and beyond to provide a seamless and rewarding experience for my clients. I will also make sure you are closing on time with the best price, customer service and buyer for your home.

Testimonials

"Tony Florez is the Best! I am thoroughly impressed with the level of service he provides his clients. Having witnessed his dedication and commitment to his profession has inspired me to improve in my personal career as well. Tony goes the extra distance for everyone! I highly recommend his real estate services."
"Tony Florez is the Best! I am thoroughly impressed with the level of service he provides his clients. Having witnessed his dedication and commitment to his profession has inspired me to improve in my personal career as well. Tony goes the extra distance for everyone! I highly recommend his real estate services."
Krista S.
"Working with Tony was an incredible experience. He brought a level of expertise, clarity, and care that’s hard to find. I felt fully supported every step of the way, and his ability to balance professionalism with a personal touch made all the difference. My best R.E. experience ever!"
"Working with Tony was an incredible experience. He brought a level of expertise, clarity, and care that’s hard to find. I felt fully supported every step of the way, and his ability to balance professionalism with a personal touch made all the difference. My best R.E. experience ever!"
Kevin S.
"We used Tony both to buy and to sale our home in Orange County. He was wonderful to work with on both ends of the transaction. He was always prompt, professional, fair and made the experience hassle free."
"We used Tony both to buy and to sale our home in Orange County. He was wonderful to work with on both ends of the transaction. He was always prompt, professional, fair and made the experience hassle free."
Mitch M.

Portfolio

  • 3004 La Ventana Sold

    $2,700,000

    3004 La Ventana, San Clemente, CA 92672

    • 5 Beds
    • 5 Baths
    • 4,393 Sq.Ft.
  • 14 Morro Bay Dr Sold

    $2,316,000

    14 Morro Bay Drive, Corona Del Mar, CA 92625

    • 5 Beds
    • 5 Baths
    • 3,989 Sq.Ft.
  • 470 Calliope St Sold

    $1,850,000

    470 Calliope Street, Laguna Beach, CA 92651

    • 4 Beds
    • 4 Baths
    • 2,250 Sq.Ft.
  • 47 S Peak Sold

    $1,835,000

    47 South Peak, Laguna Niguel, CA 92677

    • 4 Beds
    • 5 Baths
    • 4,589 Sq.Ft.
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