Meet Tony Florez | Real Estate Agent Serving California

Tony Florez in a gray suit and patterned shirt outdoors.

Anthony Florez

TONY FLOREZ – REAL ESTATE WITHOUT LIMITS

When it comes to real estate, Tony Florez doesn’t just close deals — he delivers results with precision, passion, and purpose. With over 16 years of experience and a relentless drive to exceed expectations, Tony offers a rare level of personal service and expertise across Orange County and its coastal communities. Specializing in luxury real estate in the $1M+ price range, he provides hands-on, strategic guidance through every transaction, from the first meeting to the final signature.

Known for his master negotiation skills and deep market insight, Tony goes far beyond what most agents would ever consider. Whether you’re buying, selling, or investing, he is laser-focused on your success. Every client receives his full attention, unwavering advocacy, and guidance tailored to their goals, every step of the wayH

That level of care doesn’t go unnoticed.

“My experience with Tony was the best! He is extremely experienced in the selling process, and I am forever indebted to him for his professionalism and skill. If you are considering selling, I cannot encourage you enough to contact Tony... you will be so glad you did!”

— Mary McDonald, Home Seller

Tony brings more than real estate experience to the table. Backed by over 40 years of business leadership and marketing expertise, he knows how to position a property and how to win for his clients. Before real estate, Tony was recognized by CBS as one of Southern California’s top photographers, and his world-traveling career in visual storytelling gives every listing a competitive edge: stunning photography and marketing that captures attention.

As part of Coldwell Banker Realty, Tony offers his clients global exposure with boutique-level service. He works all over Orange County, serving clients in Laguna Beach, Newport Coast, Corona del Mar, Dana Point, San Clemente, San Juan Capistrano, Laguna Niguel, Aliso Viejo, Mission Viejo, Rancho Mission Viejo, and the communities in between. His unique blend of creativity, commitment, and results-driven strategy ensures that your real estate experience is nothing short of exceptional.

Contact Details

Email address [email protected]

Primary phone (949) 378-7276

Address 31592 Coast Hwy Laguna Beach CA, 92651

License #01934990

How I Help You

My proven proprietary strategy optimizing the sale of your home.

Get an extraordinary sales price

On average, my listings go under contract with well-qualified buyers in less than 60 days, with a proven track record of achieving 98% of the list price. With 40 years of experience in marketing and professional photography, I bring expertise that goes far beyond the typical agent. My advanced marketing strategies ensure your home gets maximum exposure, leveraging multiple platforms to reach the right buyers and deliver exceptional results.

Seamless & personalized process

Every aspect of the selling process must be managed seamlessly, and with my years of experience, I guide my sellers through every step to ensure they receive a truly elite customer experience. I consistently go above and beyond expectations, providing a level of service that redefines what it means to work with a realtor®.

Choosing the wrong realtor can lead to common pitfalls such as improper pricing, lackluster marketing, and poor communication, all of which can result in delays, reduced offers, or missed opportunities. With my proven expertise, you can trust that your home will be priced strategically, marketed to its full potential, and managed with care, ensuring a smooth and successful sale from start to finish.

Rapid result

I deliver rapid sales for homes in Orange County by implementing a winning formula that combines strategic pricing, cutting-edge marketing techniques, and unparalleled, client-focused service. My approach ensures that each property is showcased to its full potential, attracting qualified buyers and maximizing value. From professional photography and targeted online campaigns to personalized guidance throughout the process, I go above and beyond to provide a seamless and rewarding experience for my clients. I will also make sure you are closing on time with the best price, customer service and buyer for your home.

Testimonials

Tony Florez is the Best! I am thoroughly impressed with the level of service he provides his clients. Having witnessed his dedication and commitment to his profession has inspired me to improve in my personal career as well. Tony goes the extra distance for everyone! I highly recommend his real estate services.

Krista S | Urbanism Costa Mesa | Designer

Working with Tony was an incredible experience. He brought a level of expertise, clarity, and care that’s hard to find. I felt fully supported every step of the way, and his ability to balance professionalism with a personal touch made all the difference. My best R.E. experience ever!

Kevin Schultz | 410 West Street, Laguna Beach

We used Tony both to buy and to sale our home in Orange County. He was wonderful to work with on both ends of the transaction. He was always prompt, professional, fair and made the experience hassle free.

Mitch M | 22 Nantucket Lane | Aliso Viejo

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Portfolio

Sold
$2,700,000

3004 La Ventana, San Clemente, CA 92672
- 5 Beds
- 5 Baths
- 4,393 Sq.Ft.
Sold
$2,316,000

14 Morro Bay Drive, Corona Del Mar, CA 92625
- 5 Beds
- 5 Baths
- 3,989 Sq.Ft.
Sold
$1,850,000

470 Calliope Street, Laguna Beach, CA 92651
- 4 Beds
- 4 Baths
- 2,250 Sq.Ft.
Sold
$1,835,000

47 South Peak, Laguna Niguel, CA 92677
- 4 Beds
- 5 Baths
- 4,589 Sq.Ft.