Why people choose to work with Tony:
- Listings on average under contract with well qualified buyers in under 60 days of the property being placed on the market.
- Track record of achieving a 96% list to sales price.
- Well-developed business acumen allows for all transactions to be negotiated at the highest price in the shortest amount of time for sellers.
- Manages all aspects of the sales transaction seamlessly.
- Ability to locate the right home for the discerning buyer and has successfully had his offer accepted under numerous multi offer situations.
- 40 years of business skills in Orange County and rated by CBS Los Angeles as one of the top photographers in Southern California. His skills has allowed him to redefined his clients listings to a much higher level.
- President of the Professional Photographers of Orange County 1990-1992 and served on their board for 4 additional years.
- A passion for giving back to his community, donating time at his church, local schools and holding community events. Also, donating his skills too numerous charities: Orangewood Foundation, National Charity League, Laura’s House, Fletcher Jones Newport Beach Charity Events and several organization’s. He also has a passion for UNICEF and International Adoption.
With a proven track record of success, Tony Florez consistently delivers outstanding results for his clients. On average, his listings go under contract with well-qualified buyers in less than 60 days after hitting the market. His expertise is evident in his ability to achieve an impressive 96% list-to-sales price ratio, ensuring sellers maximize their return on investment. With a well-honed business acumen, Tony expertly negotiates transactions to secure the highest possible price in the shortest amount of time, making the process seamless and stress-free for his clients.
For discerning buyers, Tony excels at locating the perfect home, often succeeding in multi-offer situations to have his clients’ offers accepted. Drawing on 40 years of business experience in Orange County, his reputation is unmatched. As one of the top photographers in Southern California, recognized by CBS Los Angeles, Tony redefines his clients’ listings with stunning visuals that elevate their market appeal to the highest level.
Tony’s professional contributions extend beyond real estate and photography. As President of the Professional Photographers of Orange County from 1990 to 1992, and with four additional years of service on the board, he has demonstrated strong leadership and a commitment to excellence in his field. His passion for giving back to the community is equally inspiring. Tony actively donates his time and talents to his church, local schools, and community events. Over the years, he has supported numerous charitable organizations, including the Orangewood Foundation, National Charity League, Laura’s House, Fletcher Jones Newport Beach Charity Events, and many more. His passion for global causes, such as UNICEF and international relief efforts, reflects his dedication to making a difference both locally and globally.
Tony Florez’s unique blend of business savvy, artistic vision, and community spirit makes him a standout professional and trusted advocate for his clients. His unwavering commitment to excellence and care ensures success in every endeavor.
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Tony is the best! Great person with a great sense of humor.
We met Tony almost 12 years ago in one of the open houses that he held over in Laguna beach.
Back then We were in the market to buy a house.
During the brief conversation that we had with Tony I asked Tony the kind of a house that we are looking for ,size , number of bedrooms/bathrooms , natural lighting is a must , backyard..etc
We exchange our phone numbers and I remember few weeks later he called me and said Phillip I located the exact house that you guys are in the market for. He then calls the selling agent and arranged the property to be shown and without wasting any time we saw the property and there was the exact house we were looking for.
We opened the escrow and with his hard work and dedication 30 days later we were able to close the escrow and been living there since then, 10 years went by just like that .
Our kids were 5 ,6 years old back then .
The story doesn’t end there .since I liked his hard work and dedication I wanted him to sell a rental property that I had in Laguna niguel and I had it listed with another agent for almost 5 months but unfortunately that agent was not able to sell and bring me any offer.
I asked Tony that my contract with that agency will expire soon and this time around I want to hire you to be my selling agent.
To make the long story short we did the paper work he put the house in the market, spend not only during the weekends(which most agent does) but also he had open houses during the week days.
He held so many open houses that was the key and 45 days later, that house was sold.
You the man Tony.
Great agent
My wife and I were out casually looking at open houses. We stumbled into a home for sale on Camino Capistrano in Capo Beach. The home was quite dated and in need of updating.
While there, we met Tony Florez who was working the open house that day.
Tony took a sincere interest in us and our real estate needs.
We gave Tony some parameters of what we were looking for...if we were to move.
Less than a week later, we received a call from Tony advising us that a home had just gone on the market that he thought might meet our needs.
We scheduled a time to look at the home and it turned out to "check all the boxes" and then some. We fell in love with the home, the location and the amenities and decided to make an offer. Tony guided us all along the way.
Two days later, we reached an agreement with the seller and, as they say, the rest is history.
We've been in our new home for a little over five years and could not be happier with our choice.
Tony worked with us all through the escrow and closing process and still stays in contact with us today. He even introduced us to a mortgage broker who was able to navigate our somewhat complex buying scenario.
Tony is a pro's pro and I highly recommend him if you want someone to work with and guide you through the house hunting and buying process.
Like us, you'll be glad you worked with Tony!
Our family trusted Tony to list our Mother's home in Laguna Beach when she needed to transition to a smaller apartment. He was very easy to communicate with, was at every open house held, and answered all of our questions as we navigated this emotional sale. Tony's marketing materials were impressive and his knowledge of the area with his warm personality made all parties involved very comfortable. He gained our trust and future business
Tony was a huge asset when it came to listing and selling my home. His expertise and knowledge of the market and the area were phenomenal. Tony went consistently above and beyond what you’d expect from a realtor. There were some tough negotiations involved but Tony calmly and diligently handled it like a pro. I can’t imagine going through the home selling process without Tony who did some real heavy lifting. I would recommend Tony Florez highly to anyone considering selling in a tough real estate market.
Thanks again, Tony
27793 Ruisenor, Mission Viejo | In Escrow in 4 days for over asking price | $996,000
Working with Tony was truly a Blessing for my Wife and I. Our situation was a bit unique and not in a good way. We were going through some rough times in our Lives and were also desperate both emotionally and financially to get a home to not only stop bleeding money out on Airbnb's but also find some stability in our lives which was desperately needed. We turned to Tony for help and hoped for the best and Tony delivered. Tony was extremely kind, understating and patient with us. Tony was everything we'd hoped for and always went out of his way to make sure the process was smooth and non stressing for us, was always available and always made it known he was on ours side and would fight for us till we were happy. Thank you Tony for finding us our beautiful Home! you truly came through when we most needed you. You are our agent for life.
Tony is one of the most thoughtful and hard-working agents you will find. We met him at a random open house in Laguna Beach back in 2016 (when we started thinking about moving from Riverside to a beach community). His friendly disposition led to us to start a conversation with him about our needs, budget, and goals. Shortly after that, we decided to use his services for both our house hunting and help selling our home. At the time, he was fairly new to the business, but you wouldn’t have known based on his professionalism. Needless to say, Tony was instrumental in helping us find and purchase the home we wanted in Huntington Beach and also sell our home in the Orangecrest area of Riverside. It was our first time navigating these types of transactions, but with Tony’s guidance everything was successful and seamless. If you want to sell and/or buy a home, I’d recommend contacting Tony Florez!
Tony was extremely knowledgeable and walked us through each step. If we had any questions, he was just a quick phone call away. It’s a nervous experience buying a house, but felt at ease working with Tony. We had spent many months looks for a home and he was very patient with us. We were not persuaded to settle. Professional and prompt!
We used Tony both to buy and to sale our home in Orange County. He was wonderful to work with on both ends of the transaction. He was always prompt, professional, fair and made the experience hassle free.